Christmas Comes Early For Denmark's Beer Drinkers
J-Day, the first Friday in November, marks the release of Denmark's Christmas beer, Tuborg's Julebryg. It's virtually a national holiday as the beer is promoted tonight in bars throughout the country. J-Day, the first Friday in November, marks the release of Denmark's Christmas beer, Tuborg's Julebryg. It's virtually a national holiday as the beer is promoted tonight in bars throughout the country. Tuborg
In the U.S., Thanksgiving marks the informal beginning of the race to Christmas (unless you happen to decorate department stores, then it begins in October). But in Denmark, the Christmas race begins tonight. J-Day, as its understood, is the momentous occasion when at precisely 8:59 p.m. on the first Friday of November, the 140-year old Tuborg Brewery releases Julebryg (Christmas Brew), the high-octane libation that will sustain a lot of holiday celebrations in the country for the following 6 weeks. Then it's gone.
People:
Tuborg
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Jens Bekke
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Julebryg
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Jacob Lyby
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Carlsberg
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Additional Info:
Country: Denmark
Overall Sentiment: 0.161086
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Disambiguation: Location | Brand | AdministrativeDivision | GovernmentalJurisdiction | KingdomReferences:
Country: U.S.
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Disambiguation: Location | Region | AdministrativeDivision | GovernmentalJurisdiction | FilmEditorReferences:
City: Herning
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Disambiguation: References:
Holiday: Christmas
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Disambiguation: References:
Company: Tuborg Brewery
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Disambiguation: References:
Organization: Tuborg
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Source URL: npr.org
Christmas Comes Early For Denmark's Beer Drinkers
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The Danish tradition of releasing the Christmas beer on the first Friday in November started with a beloved TV commercial from 1980 for a straight-laced 140 year-old brewing company, and now it's practically a national holiday.
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Source URL: npr.org
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